Abstract:
The purpose of the article is to study tourism as a universal socio-cultural institute of modernity. The methodology. In the process of research, methods of abstraction, analysis and synthesis were applied in the historiographic study of the institutionalization of tourism and its formation as a socio-cultural universal institution of modernity. The results. The study of tourism as a socio-cultural institute, conducted on the basis of a new approach to the essence of social institutes, confirms that the field of tourism is a specific branch of social institutionalization. The social institute of tourism
is characterized by the presence of the purpose of its activity, functions, a set of social positions and roles typical for this social institute, designed to satisfy public, group and personal needs. The institutional status and institutional structure of tourism are
expressed not only in the functional task of tourist activity, but also in the fact that, as a social institute, tourism acts as a system-built set of interdependent specific organizations included in a complex system, both internal and external functional and
organizational connections and relations. This requires constant adjustment of the appropriate mechanism for ordering and coordinating the interactions of individual components of the tourism sphere, taking into account the specifics of its regulatory system.
