Аннотации:
We live in a time of amazing and astounding achievements in scientific and artistic thought. More and more new technologies are being developed in various fields, including information. Today it has become a common occurrence, and no one is surprised by the breadth and variety of forms of information transmission, the main tool of which are nothing but signs. We often perceive the meaning of signs as directly as we see images, hear sounds, smells, etc., in science this is called semiotics – a theory that explores the system of signs. The purpose of the study was to study the application of the sign system in art, namely in the field of directing at the present stage. The leading method of research was structural-semiotic analysis, with the help of which modern cinema was analysed for the use of semiotic means in it. In the course of the research, it was found that semiotics is inextricably linked with art, since the creators of their works often use signs and hidden symbols in creativity, thus giving the recipient the opportunity to independently interpret what he saw or heard. The field of directing is also no exception, most of them are theatrical productions and cinematic works. In cinema, the system of signs has become widespread, and a set of certain symbols is a distinctive feature of some directors. The research contributes to the development of the problems of using sign systems in various fields of activity, which expresses its practical significance.
