|
-
Ключові слова:
Міжнародний маркетинг, международный маркетинг, маркетинг міжнародний, international marketing ; Міжнародний маркетинг - Підручники і посібники
-
Анотація:
This International Marketing series of lectures and business case studies deal with rapid changes that have occurred in economic and political structuring of the global marketing environment along with continues globalization of business activity. The interexchange of products, services and capital is growing under borderless global economy. These developments pose many challenges to marketers who must understand and acquire new concepts, strategies, and practices of global marketing in order to ensure success in their field.
-
Теми документа
-
Алфавітно-предметний покажчик до ББК // Маркетинг міжнародний, міжнародний маркетинг - 65.5-32
-
ББК // Світова економіка, міжнародні економічні відносини
|
