33 | Perr | Perreault, William. Basic marketing [Текст] : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. — 13th ed. — Boston a.o. : Irwin : McGraw-Hill, 1999. — 24, 791 p., 30 с. розд. паг., 1 таб. : ill. + 1 CD-ROM. |
| ISBN 0-256-20982-0 | |
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