В статті розкрито змістовні поняття регіонального туристичного маркетингу в світлі методології географічної науки, їх взаємозв'язок з відповідними географічними поняттями та обґрунтовано напрями участігеографії в поглибленні теоретико-методологічних та методичних засад регіонального туристичного маркетингу
<p class="MsoNormal" style="mso-layout-grid-align: none; text-autospace: none;"><span style="font-size: 9.0pt; font-family: "Times New Roman\,Italic"; mso-bidi-font-family: "Times New Roman\,Italic";">В статье раскрываются основные понятия регионального туристического маркетинга в свете методологии<span style="font-size: 9.0pt; font-family: "Times New Roman\,Italic"; mso-bidi-font-family: "Times New Roman\,Italic"; mso-ansi-language: UK;"> <span style="font-size: 9.0pt; font-family: "Times New Roman\,Italic"; mso-bidi-font-family: "Times New Roman\,Italic";">географической науки, их взаимосвязь с соответствующими географическими понятиями и обосновываются<span style="font-size: 9.0pt; font-family: "Times New Roman\,Italic"; mso-bidi-font-family: "Times New Roman\,Italic"; mso-ansi-language: UK;"> <span style="font-size: 9.0pt; font-family: "Times New Roman\,Italic"; mso-bidi-font-family: "Times New Roman\,Italic";">направления участия географии в углублении теоретико-<span style="font-size: 9.0pt; font-family: "Times New Roman\,Italic"; mso-bidi-font-family: "Times New Roman\,Italic";">методологических и методических основ регионального<span style="font-size: 9.0pt; font-family: "Times New Roman\,Italic"; mso-bidi-font-family: "Times New Roman\,Italic"; mso-ansi-language: UK;"> <span style="font-size: 9.0pt; font-family: "Times New Roman\,Italic"; mso-bidi-font-family: "Times New Roman\,Italic";">туристического<span style="font-size: 9.0pt; font-family: "Times New Roman\,Italic"; mso-bidi-font-family: "Times New Roman\,Italic"; mso-ansi-language: UK;"> <span style="font-size: 9.0pt; font-family: "Times New Roman\,Italic"; mso-bidi-font-family: "Times New Roman\,Italic";">маркетинга
<p class="MsoNormal" style="mso-layout-grid-align: none; text-autospace: none;"><span style="font-size: 9.0pt; mso-ansi-language: EN-GB;" lang="EN-GB">Regional marketing as the instrument of regional policy is examined as it accords with its objectives, factors and means of<span style="font-size: 9.0pt; mso-ansi-language: UK;" lang="EN-GB"> <span style="font-size: 9.0pt; mso-ansi-language: EN-GB;" lang="EN-GB">implementation, social geography posed as one of scientific backgrounds of the regional policy, which observes the region as a<span style="font-size: 9.0pt; mso-ansi-language: UK;" lang="EN-GB"> <span style="font-size: 9.0pt; mso-ansi-language: EN-GB;" lang="EN-GB">complex territorial socio-economic system. Radical change in attitude, approaches and methods of regional policy are very<span style="font-size: 9.0pt; mso-ansi-language: UK;" lang="EN-GB"> <span style="font-size: 9.0pt; mso-ansi-language: EN-GB;" lang="EN-GB">necessary for successful development of each region (in market conditions in the information society) and the harmonious<span style="font-size: 9.0pt; mso-ansi-language: UK;" lang="EN-GB"> <span style="font-size: 9.0pt; mso-ansi-language: EN-GB;" lang="EN-GB">development of all regions in the national economic system. It concerns the problems of regional development of the tourism<span style="font-size: 9.0pt; mso-ansi-language: UK;" lang="EN-GB"> <span style="font-size: 9.0pt; mso-ansi-language: EN-GB;" lang="EN-GB">industry as a complex system of territorial system and the methods of management practices of such development
