Koval, Z. O.     Analysis of the marketing strategy effectiveness in the system of value-based management [Текст] / Z.O. Koval, O.O. Tsohla // Accounting and analytical support of the management system of an enterprise : collective monograph / Min. of education and science of Ukraine, Lviv Рolytechnic Nat. Univ., Min. of science and higher education of Poland, UMCS (Maria Curie-Sklodowska Univ. in Lublin) ; edited by: A. Zahorodniy, H. Ronek. — Lviv : Publishing House of Lviv Polytechnic, 2013. — P. 249-264.