Опис документа

An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing [Текст] / Wei MeiLing, Fischer Eileen, J.Main Kelley // Journal of Public Policy & Marketing. — USA : American Marketing Association, 2008. — №1. — C. 34-44.
Commercializing social interaction: the ethics of stealth marketing [Текст] / D.Martin Kelly, Smith N.Craig // Journal of Public Policy & Marketing. — USA : American Marketing Association, 2008. — №1. — C. 45-56.
Covert marketing unmasked: a legal and regulatory guide for practices that mask marketing messages [Текст] / D.Petty Ross, Andrews J.Craig // Journal of Public Policy & Marketing. — USA : American Marketing Association, 2008. — №1. — C. 7-18.
Exposure of violent video games to children and public policy implications [Текст] / E.Collier Joel, Liddell Pearson, J.Liddell Gloria // Journal of Public Policy & Marketing. — USA : American Marketing Association, 2008. — №1. — C. 107-112.
Online privacy and the disclosure of cookie use: effects on consumer trust and anticipated patronage [Текст] / D.Miyazaki Anthony // Journal of Public Policy & Marketing. — USA : American Marketing Association, 2008. — №1. — C. 19-33.
Pharmaceutical product placement: simply script or prescription for trouble? [Текст] / Ta Sony, L.Frosch Dominick // Journal of Public Policy & Marketing. — USA : American Marketing Association, 2008. — №1. — C. 98-106.
Stained by the label? Stigma and the case of genetically modified foods [Текст] / Scholder Pam, Fitzgerald Paula // Journal of Public Policy & Marketing. — USA : American Marketing Association, 2008. — №1. — C. 69-82.
Toward a framework for assessing covert marketing practices [Текст] / R.Milne George, Bahl Shalini, Rohm Andrew // Journal of Public Policy & Marketing. — USA : American Marketing Association, 2008. — №1. — C. 57-62.