Опис документа

Emotional accounting: how feelings about money influence consumer choice [Текст] / Levav Jonathan, McGraw A.Peter // Journal of Marketing Research. — Chicago : Publications Group of the American Marketing Association, 2009. — №1. — C. 66-80.
Gender dimensions of brand personality [Текст] / Grohmann Bianca // Journal of Marketing Research. — Chicago : Publications Group of the American Marketing Association, 2009. — №1. — C. 105-119.
The importance of a general measure of brand engagement on market behavior: development and validation of a scale [Текст] / Sprott David, Czellar Sandor, Spangenberg Eric // Journal of Marketing Research. — Chicago : Publications Group of the American Marketing Association, 2009. — №1. — C. 92-104.
The influence of consumers lay theories on approach/avoidance motivation [Текст] / Pratap Shailendra, Mathur Pragya, Maheswaran Durairaj // Journal of Marketing Research. — Chicago : Publications Group of the American Marketing Association, 2009. — №1. — C. 56-65.
The role of imagination-focused visualization on new product evaluation [Текст] / Zhao Min, Hoeffler Steve, W.Dahl Darren // Journal of Marketing Research. — Chicago : Publications Group of the American Marketing Association, 2009. — №1. — C. 46-55.
Trade-off aversion as an explanation for the attraction effect: a functional magnetic resonance imaging study [Текст] / Hedgcock William, R.Rao Akshay // Journal of Marketing Research. — Chicago : Publications Group of the American Marketing Association, 2009. — №1. — C. 1-13.