Опис документа

Зведений каталог бібліотек Тернополя

Опис документа

Journal of International Marketing [Текст]. — Chicago : Publications Group of the American Marketing Association, 2010. — №3.

- Є складовою частиною документа:

Journal of International Marketing [Текст]. — Chicago : Publications Group of the American Marketing Association, 2006/2007/2008/2009/2010/2011.

- Складові частини документа:

A cross-national and cross-cultural approach to global market segmentation: an application using consumers' perceived service quality [Текст] / Agarwal James, K.Malhotra Naresh, Ruth and // Journal of International Marketing. — Chicago : Publications Group of the American Marketing Association, 2010. — №3. — C. 18-40.
Antecedents and consequences of firms' export commitment: an empirical study [Текст] / Navarro Antonio, J.Acedo Francisco, J.Robson Matthew та ін. // Journal of International Marketing. — Chicago : Publications Group of the American Marketing Association, 2010. — №3. — C. 41-61.
Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange [Текст] / H.Schumann Jan, v.Wangenheim Florian, Stringfellow Anne та ін. // Journal of International Marketing. — Chicago : Publications Group of the American Marketing Association, 2010. — №3. — C. 62-80.
Effective distributor governance in emerging markets: the salience of distributor role, relationship stages, and market uncertainty [Текст] / Chuoyan Maggie, K.Tse David, Kineta and // Journal of International Marketing. — Chicago : Publications Group of the American Marketing Association, 2010. — №3. — C. 1-17.
Global brands in the United States: how consumer ethnicity mediates the global brand effect [Текст] / V.Dimofte Claudiu, K.Johansson Johny, P.Bagozzi Richard // Journal of International Marketing. — Chicago : Publications Group of the American Marketing Association, 2010. — №3. — C. 81-106.

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