Опис документа

Emotional intelligence in marketing exchanges [Текст] / B. Kidwell, M.David Hardesty, R.Brian Murtha, S. Sheng // Journal of Marketing. — Chicago : Publications Group of the American Marketing Association, 2011. — №1. — C. 78-95.
From point of purchase to path to purchase: how preshopping factors drive unplanned buying [Текст] / R.David Bell, D. Corsten, G. Knox // Journal of Marketing. — Chicago : Publications Group of the American Marketing Association, 2011. — №1. — C. 31-45.
Is market orientation a source of sustainable competitive advantage or simply the cost of competing? [Текст] / V. Kumar, E. Jones, R. Venkatesan, P.Robert Leone // Journal of Marketing. — Chicago : Publications Group of the American Marketing Association, 2011. — №1. — C. 16-30.
Marketing in the c-suite: a study of chief marketing officer power in firms' top management teams [Текст] / P. Nath, V. Mahajan // Journal of Marketing. — Chicago : Publications Group of the American Marketing Association, 2011. — №1. — C. 60-77.
Product development team stability and new product advantage: the role of decision-making processes [Текст] / J.Rebecca Slotegraaf, K. AtuaheneGima // Journal of Marketing. — Chicago : Publications Group of the American Marketing Association, 2011. — №1. — C. 96-108.
Referral programs and customer value [Текст] / P. Schmitt, B. Skiera, van Bulte // Journal of Marketing. — Chicago : Publications Group of the American Marketing Association, 2011. — №1. — C. 46-59.
The effect of business and political ties on firm performance: evidence from China [Текст] / S. Sheng, Zheng Zhou, Juan Li // Journal of Marketing. — Chicago : Publications Group of the American Marketing Association, 2011. — №1. — C. 1-15.